I am going to have to investigate what each of those terms represent. I'll have to find some method of acquiring the logic to define my Barcode Identifier, Service Type Identifier, Mailer Identifier, Serial Number and Routing Code. Reading Step 3 is a little disconcerting. Pesky Step 3: Populate the Barcode Fields No big problems there and no money spent. And Step 2 is as simple as calling my MDA and I'll have my Mailer ID. Let's see, Step 1 can't be too difficult - downloading and installing an Encoder and Font actually sounds like it might be just as easy as loading any other computer update. Step 1: Download and Install Encoder and Font Steps to Create Your Intelligent Mail Barcode: The USPS provides you with this information at no charge: How does the industry implement and take advantage of this amazing offering? And at what expense? Well, according to USPS officials, the mailing industry can embrace this remarkable advancement in as little as four steps. The new code is loaded with lots and lots of information about the who, what and where of your mailpieces and utilizes futuristic logic and technologies. The USPS and some in the direct mail industry would have you believe that the IMB is a free Postal Service offering that is being provided as a response to the industry's demand to know where their mail pieces are in the mail stream.
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